Despite the drop in response rates for surveys, the number of surveys targeting #customers continue to increase. #Market Research companies all over the world have noticed this phenomenon. The latter is down to the fact that organisations are now keenly aware that they need to get feedback from customers to know whether they are doing a good job. They can pick up new trends from customer feedback and in a #Customer Experience #CX world they can understand which parts of the customer journey are working and elements which need improvement. However, a number of surveys coming across our desk have basic errors and we thought that we ought to do something about it.
So we are producing an eBook which in plain English demystifies the process and reminds readers of best practice in question setting and other survey considerations. Don't forget we have some 30 years of experience and can add value to your survey process by helping you to attain data which can be translated into insight. Contact us to find out more.
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